Is what I have with my clients a marriage? I guess it is - of sorts. My previous two blogs have certainly alluded to the client-agency relationship being more than just a trusted partnership with my musings on no-fault breakups, comfy slippers, and a need to put the other person first. But I can’t help feeling that this isn’t enough for a client and their agency? Is there a higher relationship status to aim for? Do we need to take a completely different approach to nurturing

The start of any relationship is an exciting time, right? Both parties are keen to make a great impression. There’s every intention that it will work out. But what happens when one, or even both of you start to have thoughts about jacking it in and heading off to Splitsville? There are only two options; you either get out or you paper over the cracks. And I’m not just talking about a relationship between two people, I’m referring to client-agency relationships too. When the c