What makes a business stand out from the crowd. Great service? Great products? Great values? Great customer service? It’s most definitely all of these things, but what attracts customers in the first place? Great design does. To explain why style is crucial if you want to elevate your substance, I need to tell you about an event that took place around 70 years ago. Olivetti typewriters and IBM For anyone unfamiliar with an Olivetti typewriter, give them a quick Google after

Let’s get straight to the point. Your logo is super important. It’s your unique signature. And when customers are faced with a plethora of brands when scrolling through their social media newsfeeds, it’s your logo that you want them to recognise and take notice of. But I’ve heard that content is king? Sure, content will always be critical. Without it, potential customers would struggle to find you. To strike the perfect balance, think of your content as your language and you