Doom, gloom and a side dish of uncertainty doesn’t feed creativity. But what if there was another way to think about a crisis? A way that sparked something so ground-breaking it changes the world. Inventiveness increases and creativity heightens in a crisis when innovation is not optional - it’s a necessity. You may think I’m over-egging it slightly but let me remind you of some great inventions and how they came to be. Archibald McIndoe, a surgeon from New Zealand, reconstru

“Oh wow, this looks interesting, just pop this DM on Dave’s desk would you?” *imagine the sound of the instantly recognisable Family Fortune’s buzzer – you know the one, where the contestant says something stupid. Because of Covid hardly anyone is sat at their workplace desk anymore – your customers and potential customers included. So how do you get your message across to them? You get creative with webinars of course! HOLD ON – don’t stop reading! We know the thought of ho