Advocate To Enemy: ‘I know what you did this summer’

The way a brand communicates to their customers can really make or break them. You’d think that brands, in particular those in the tourism sector, would be doing everything in their power to strengthen relationships with their customers, knowing that to survive they need their custom and to win their trust. My experience this summer contradicts this theory and, within days, I went from being an advocate of a particular holiday provider to an enemy. You need customers for your business to survive Every business has a brand, a personality, and values. And it’s these that attract customers in the first place, keeps them, and encourages them to tell others about you. I’m a business owner and I v

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