There’s an old adage that goes something like this. You can have it GOOD and FAST, but it will not be CHEAP. You can have it GOOD and CHEAP, but it won’t be FAST. You can have it FAST and CHEAP, but it won’t be GOOD. Well, I like to think that you can actually have all three with no detriment to speed or quality and without paying a premium. And here’s why. When your back is against the wall with deadlines looming and you need your agency to turn something around quickly we’ve all heard “Yes of course – but it will cost you”. You can almost hear the sound of your Account Director’s hands rubbing together with glee as they imagine how much extra bonus they will accrue for this project. It’s a
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