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Hey Marketeers, don’t let time come and bite you in the arse!

In the thick of the working week there are times when in a marketing role you feel squeezed from all sides. The campaign plan is going out of the window, the printer and production companies are waiting and the management team seem to just want everything now. And guess who gets to feel the pressure? Yep the poor humble marketer. Rightly so you may think. But it was management that laid down the strategy and the communications plan, influenced by the latest trends and the big ‘new idea’ in marketing. It might well turn out to be amazingly successful, but it’s you that’s stuck in the middle of it all trying to make it happen. This is where time can come and bite you on the arse. There are

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