The most interesting stories tend to be apocryphal but let’s not allow a small thing like the truth get in the way of a good story. Particularly one that makes such a lucid point. As it goes, World War I was a pretty hectic place to be. So, when a British Army Commander messaged HQ with ‘SEND REINFORCEMENTS, WE’RE GOING TO ADVANCE’ it passed through so many layers that it was finally received as ‘SEND THREE AND FOURPENCE, WE’RE GOING TO A DANCE.’ And so it is with any message that gets passed through many chains of command, whether it be on the battlefield or at work. At Good Comms we do things a little differently. We allow the client to talk directly to the people who will be dealing with
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